In a world that is driven by data and information, the ability to integrate and access these assets across an enterprise-wide network is proving to be more important, yet oftentimes more complex, than ever for businesses.
Congested networks are constricting enterprises’ ability to adopt new technologies such as Big Data, Machine Learning, IoT, augmented reality and more, which is prompting many to seek flexible network solutions that will facilitate their digital transformation.
Here, we gain insights from Unitas Global’s Chief Marketing Officer, Mary Stanhope, who pinpoints the challenges that existing networks pose for enterprise customers and their ability to digitally evolve, and sheds light on the Unitas solution for enhancing network flexibility through interconnection.
Enterprise users expect to access any application from anywhere at any time, but the often fragmented arrangement of their network is making it difficult to interconnect people, data, and information that is so widespread.
”People and data are more distributed than ever, and existing networks were designed with headquarter locations, people in single locations, and data in single locations in mind,” Stanhope says.
“Traditionally, the focus was more on communications and less about data, meaning that existing networks are generally less flexible in terms of supporting access to data, people, and information from anywhere,” she says.
Now, businesses are digitally transforming and looking to quickly solve specific problems using point solutions, which is exacerbating the fragmentation of these networks, which were not designed for moving data.
According to Stanhope, this lack of connectedness in the network is causing significant challenges for enterprises in terms of cost, network performance, and synergy, while network congestion is also acting as a bottleneck to the adoption of new technologies and capabilities.
In today’s extraordinarily competitive digital environment, these limitations are setting back businesses who aren’t pursuing opportunities to enhance the flexibility and agility of their network, making it increasingly difficult for them to thrive and remain competitive in the business world.
To be able to seamlessly adopt new technologies and run a business that is agile in response to IT trends and solutions, interconnection between moving parts of a network is becoming increasingly critical.
“For enterprises prioritizing flexibility and agility, tapping into a multi-service global network fabric interconnecting cloud providers, carrier-neutral data centers, SaaS applications, and edge access networks, is an ideal solution,” Stanhope says.
“It helps enterprise customers achieve cost-optimized connectivity with the agility needed to scale quickly and support the growing demands of applications on network architectures, performance, and costs,” she says.
Delivering this solution, Unitas goes to market with MSPs, hyperscalers, and data center providers who establish an on-net point of presence (PoP) with Unitas ReachTM to expand their network coverage, scale services everywhere, and locate applications as close to customers as possible.
As a result, Unitas’s customers are able to route to different locations, and - through enhanced interconnection - achieve maximum flexibility with new options to meet the locations, data patterns, applications, and cloud that the enterprise is using.
Striving to improve the customer experience and the way that enterprise clients manage their network connectivity, Unitas is innovating to put power back in the hands of its users.
“We are innovating to give more visibility and control to customers,” Stanhope says, “looking at new software and applications that allow you to move data between your people at the edge and your cloud everywhere.”
“With information, you can make smarter decisions about cost, performance, and innovation,” she says, and by knowing where your people are, where your data is, the size of the data you’re moving and more, customers can feel equipped to make these strategic business decisions.
So, with access to the service right information and an interconnected fabric of network services, enterprises will have the flexibility, agility, and control they need to digitally transform their business and open themselves up to all-new business opportunities that will help them thrive.
Head to Unitas’s page on Cloudscene to see what they can do for your organization, or reach out to Cloudscene’s team of experts in connectivity for assistance with your next network project or implementation strategy.
Contributor: Mary Stanhope, Chief Marketing Officer, Unitas Global
As Chief Marketing & Strategy Officer at Unitas Global, Mary is responsible for Unitas’ strategic go to market and growth. The Unitas model combines channel and direct strategies to enable data center, managed services, and cloud services providers to simplify enterprise digital transformation. In addition, Mary oversees the company’s brand, marketing, solution architecture, and product initiatives.
Mary has over 25 years of leadership experience in the technology industry developing and executing multi-channel go-to-market, customer acquisition, and product strategies.
She is recognized by CRN’s Top Women in the Channel, Global Telecom Business’s 50 Women to Watch in Communication and Fierce Telecom’s Top 10 Wired Women. Mary holds a BA from Syracuse University and professional graduate certificates from Harvard and MIT.
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